Home » Email Marketing: An Hour A Day by Jeanniey Mullen
Email Marketing: An Hour A Day Jeanniey Mullen

Email Marketing: An Hour A Day

Jeanniey Mullen

Published June 8th 2010
ISBN :
Paperback
312 pages
Enter the sum

 About the Book 

This is the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends, and best practices before laying out a day-by-day,MoreThis is the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends, and best practices before laying out a day-by-day, task-by-task plan for developing, managing, and measuring a successful email marketing plan. The hour-a-day approach makes what can be an overwhelming task feel approachable -- perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with developing an email marketing strategy. Full of interesting case studies, step-by-step guides, checklists, quizzes, and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful email marketing campaigns. About The Author: Jeanniey Mullen is a leading expert in email marketing and has more than two decades experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships. She founded and is executive chairperson of the Email Experience Council, is a frequent keynote speaker at industry trade shows, authors a ClickZ column, and has appeared in the Wall Street Journal and New York Times. David Daniels is a research director at JupiterResearch focused on email marketing and operations. He maintains a popular blog (http://weblogs.jupiterresearch.com/an...) and is a frequent presenter, keynote speaker, and panel moderator at key industry tradeshows, including DMA, shop.org, Email Insider Summit, and SIPA. Table of Contents Foreword. Introduction. Chapter 1 Understanding Email Marketing Today. Chapter 2 The Five Critical Elemen